Fashion designer Irina Makoday and Igor Akinfeev have created a joint wear brand "М&А". This brand is broadly presented in sport casual segment. Individual approach to creation of comfortable, high-quality, fashionable and modern wear which fits well for both work and leisure. The first collection is the limited series of sweatshirts "19:46".

"19:46" is the time of penalty turned away during the game with the national team of Spain at the World football championship 2018. This is the history of Russian football. It was the moment of our hope and self-belief. Portions of the proceeds from wear sales will be used to fund children's and youth football development programs.